Pros

  • Effectively removes stains, especially when combined with a stain removal spray.
  • Keeps clothes, towels, and blankets very soft after washing, even in cold water.
  • Comes in fresh, clean scents like Mountain Fresh and lavender that are subtle, not overpowering.
  • EWG Verified, vegan, crueltree, and made with non-toxic, plant-based ingredients safe for sensitive skin and kids' clothes.
  • Concentrated formula means the bottle lasts longer than expected, using about 2 tablespoons per load.
  • Compatible with HE washers including LG machines, with an improved bottle design for easy, controlled pouring.
  • Ecriendly packaging encourages sustainable practices like container reuse and reduced toxic load at home.
  • Leaves clothes fresh and soft without harsh chemicals or artificial fragrances, reducing allergy and eczema concerns.
  • Provides an effective cleaning performance comparable to major brands without compromising safety or quality.

Cons

  • Less effective on very tough or sen stains; may require a booster or pre-soak for best results.
  • Slightly more expensive than many mainstream detergents, which could be a consideration for budget shoppers.
  • The scent is quite subtle or barely noticeable, which might disappoint users who prefer a strong, classic 'clean' smell.
  • May not leave clothes with a strong fresh or clean scent after washing, which some users find underwhelming.

Bottom Line

If you want a laundry detergent that’s gentle on skin, environmentally responsible, and free from harsh chemicals, ATTITUDE Liquid Laundry Detergent is a solid choice that delivers effective cleaning and softness without the heavy fragrances or toxic ingredients found in mainstream brands. Its subtle scent and plant-based formula make it especially appealing for sensitive skin, families, and eco-conscious shoppers. However, if you're battling tough stains regularly or crave that knockout fresh laundry scent, you might want to consider adding a stain remover or trying a detergent with a stronger fragrance profile. Overall, this is a premium, conscientious option for everyday laundry needs.

How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from thousands of retailers to give you the short version.

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