Pros

  • Lightweight, easo-blend formula that provides a natural, healthy flush lasting all day
  • Highly pigmented, so a little goes a long way
  • Smooth, comfortable finish that feels light on the skin
  • Versatile applicator works well with fingers, brushes, or sponges
  • Suitable for both subtle daytime looks and vibrant evening makeup
  • Pleasant scent with no weird or overpowering smells
  • Compact, cute packaging with a precise applicator that controls product flow
  • Buildable color that blends effortlessly without patchiness or streaks
  • Balanced pink tone complements a wide range of skin tones for a natural rosy blush
  • Comparable quality to many luxury liquid blushes but at a more affordable price

Cons

  • Labeled as matte but actually applies with a dewy, glowy finish rather than a true matte look
  • Can lift or disturb foundation if applied too soon or too heavily, necessitating careful timing and technique
  • Requires setting powder afterward to tone down the dewiness, which adds an extra step
  • Shade tends toward a deep plued with warm tones, which might look too intense or red on very cool-toned skin
  • Product runs out quickly despite the high pigmentation and quality
  • Best paired with matte foundations; otherwise, it risks patchiness or uneven finish
  • Not ideal if you want an effortless true matte blush experience

Bottom Line

If you're after a richly pigmented liquid blush that delivers a natural-looking, luminous flush with excellent staying power, the SHEGLAM Color Bloom Liquid Blush is a solid choice—especially if you don’t mind a dewy finish rather than a strictly matte one and can handle a bit of delicate application. However, if you crave a truly matte texture that pairs easily without fuss, this might not be your perfect match. For those seeking a fuss-free matte blush with a similar buildable pigment, you might want to explore other options better tailored to that finish.

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