Pros

  • β€’Keeps makeup looking fresh and polished throughout the day with a lonasting formula.
  • β€’Prevents cakey appearance and provides a smooth, flawless base for makeup application.
  • β€’Lightweight, neel texture that feels comfortable on the skin without heaviness.
  • β€’Effectively extends makeup wear time while minimizing the appearance of pores.
  • β€’Provides a mattifying finish that enhances overall skin texture and appearance.
  • β€’Applies very smoothly without feeling sticky or thick.
  • β€’Offers a slight, natural glow to the skin in the hydrating or illuminating formulas.
  • β€’Suitable for both beginners and experienced users of primers.
  • β€’Highly effective and reliable, with many users becoming repeat customers.
  • β€’Comes highly recommended by satisfied users.

Cons

  • β€’The product size has been reduced from 1.7 oz to 1.1 oz, causing concerns about value.
  • β€’Price has increased significantly despite the smaller size, leading some to feel it's a riff.
  • β€’Recent formula changes are viewed by some as a downgrade compared to the discontinued illuminating primer.
  • β€’Some loyal customers are dissatisfied with both the new primer and recent product discontinuations, prompting them to consider stopping purchases from the brand.
  • β€’The smaller quantity and higher price point may make alternative options more attractive.

Bottom Line

Laura Mercier Pure Canvas Primer offers a lightweight, effective, and comfortable base that noticeably improves makeup wear and finish, making it a solid choice if you want long-lasting, pore-blurring, and mattifying results. However, recent formula and size changes combined with a price increase may leave loyal fans feeling underwhelmed or searching for better value elsewhere. If you want to explore alternatives due to these concerns, we’re here to help you find a primer that balances performance and price beautifully.

How we researched this

About this review: We pulled together findings from professional reviews and hundreds of user reviews, and cross-referenced them with ShopSavvy's pricing data from thousands of retailers to give you the short version.

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