Pros

  • Excellent alternative for those with severe milk allergies and those seeking a vegan option.
  • The sauce texture closely mimics traditional mac and cheese and can be adjusted from sticky to soupy based on preference.
  • Kids and noegans alike enjoy the taste, even though it differs from regular mac and cheese.
  • Less salty compared to many other vegan mac and cheese products, offering a balanced flavor.
  • Uses the same noodle as the classic Kraft version, adding a nostalgic feel.
  • Considered healthier and superior to many other vegan mac and cheese options available.
  • Features a strong cheesy flavor and appealing aroma appreciated by many users.
  • Maintains high quality while meeting dietary restrictions and cravings for the original flavor.
  • Worth repurchasing despite slight sweetness and a modest price increase.
  • Ranked second best among vegan mac and cheese brands after Annie's Vegan Mac.

Cons

  • The cheese flavor can be weak and not as cheesy as traditional mac and cheese, disappointing some who expect a stronger taste.
  • Pasta texture may be starchy or goopy, especially on reheating or leftovers, which some found unpleasant.
  • Some users feel this product mainly appeals to nostalgic vegans trying it once, but it may not satisfy for regular use.
  • There are better vegan mac and cheese options with more authentic flavor and texture, such as Annie’s boxed meals or powdered cheese substitutes.
  • Slightly sweet taste might not suit everyone’s palate.
  • Packaging can be flimsy, leading to occasional squashed boxes if not well packed during shipping.
  • Overall, it may feel like a halearted attempt and might not deliver the convenience or taste of more established vegan alternatives.

Bottom Line

If you’re on the hunt for a vegan-friendly mac and cheese that closely mimics the classic Kraft style and satisfies mild cravings, this is a solid choice—especially for those with milk allergies or anyone wanting a healthier vegan alternative. However, if you crave a truly cheesy punch or better pasta texture, you might want to check out Annie's Vegan Mac, which many users consider the top contender in this category. The Kraft NotCo Original Flavor is enjoyable but might not become your go-to every time.

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