RAM Prices Skyrocket: Micro Center Adopts 'Lobster Market' Pricing While AMD Plans 10% GPU Price Hike

RAM Shortage Triggers Unprecedented Pricing Changes

The computer memory market is experiencing a crisis that's fundamentally changing how consumers shop for RAM. According to The Verge, the situation has become so volatile that stores are now selling RAM "like lobster" — with prices fluctuating based on daily market conditions rather than fixed manufacturer suggested retail prices (MSRP).

Micro Center Abandons Fixed Price Tags

Micro Center, a major PC component retailer, has shifted to spot pricing for memory products in some stores, according to Tom's Hardware. This means RAM prices now change dynamically based on supply and demand, making it significantly harder for consumers to shop and compare prices in 2025. The traditional fixed price tag system has effectively disappeared for memory products at affected locations.

AMD Graphics Cards to Cost 10% More in 2026

The RAM shortage's impact extends beyond memory modules. Tom's Hardware reports that AMD plans to raise graphics card prices by at least 10% in 2026, directly attributing the increase to the ongoing AI-related DRAM supply crisis. As graphics cards require substantial amounts of memory, the component shortage is forcing manufacturers to pass costs onto consumers.

Lenovo Stockpiles Memory to Protect Customers

While consumers face price uncertainty, Lenovo has taken proactive measures. The company has reportedly stockpiled enough RAM inventory to last through 2026, maintaining memory stock levels approximately 50% higher than usual, according to Tom's Hardware. This strategic move aims to shield their products from the pricing shock affecting the broader market.

What This Means for Consumers

The AI boom's massive demand for DRAM has created a supply crisis affecting everyday PC buyers. Consumers looking to upgrade or build systems should expect volatile pricing, difficulty comparing prices, and potentially significant cost increases. Those planning future purchases may want to buy sooner rather than later, as the shortage is expected to persist well into 2026.