When is the best time to buy LG televisions?📺

When to Buy an LG TV: The Ultimate Timing Guide for Maximum Savings

The insider's roadmap to scoring the best deals on LG OLED and QNED televisions without overpaying

As someone who's been tracking LG television pricing patterns for years, I can tell you with confidence: timing is everything when buying an LG TV. With LG holding nearly 50% of the global OLED TV market for 13 consecutive years, their pricing strategies follow distinct patterns that savvy shoppers can leverage for significant savings.

I've analyzed years of LG's release cycles, discount patterns, and sales events to create this comprehensive guide. Whether you've got your eye on their flagship G6 OLED, the popular C6, or you're hunting clearance deals on last year's C5 or G5, the right timing can save you hundreds or even a thousand dollars off MSRP.

The LG TV Release Calendar

LG follows a predictable annual release cycle, which is key to understanding when prices drop on both new and previous models:

Event	Timing	What Happens
CES Announcement	January	LG unveils new TV lineup for the year
Pre-orders Begin	February-March	New models available for pre-order (full MSRP)
Retail Availability	March-April	New models hit store shelves (minimal discounts)
First Price Drops	June-July	First meaningful discounts (12-16%)
Previous Gen Clearance	January-April	Previous year models receive deep discounts (28-48%)

LG's 2026 lineup (G6, C6, C6H) was unveiled at CES 2026 in January and is hitting shelves in March 2026. This is the same cadence they've followed for years. The 2025 models (G5, C5, B5, M5) launched in March-April 2025 and are now in deep clearance territory.

LG's Monthly Price Patterns: When to Strike

I've compiled months of pricing data to show you exactly when LG TVs reach their lowest prices:

Let me break down LG's month-by-month discount strategy:

Month	Avg. Discount	Sale Frequency	Key Events	Recommendation
January	15-20%	Medium	Post-holiday clearance, New Year sales	Good for previous year models
February	12-15%	Low	Presidents' Day, Super Bowl	Good for current flagship models
March	23-25%	Medium	Spring sales, new model launch	Great for previous year models
April	16-18%	Low	Easter sales	Average deals
May	7-13%	Medium	Memorial Day	Skip unless needed
June	17-20%	Medium	Summer sales	Good deals emerging
July	12-15%	Medium	Prime Day, Mid-summer	Worth watching
August	11-13%	Low	Back-to-school	Skip for better deals later
September	10-14%	Low	End of summer	Not recommended
October	18-26%	Medium	Pre-Black Friday	Good deals appearing
November	30-57%	High	Black Friday, Thanksgiving	BEST month to buy
December	10-15%	Medium	End-of-year, Holiday	Good if you missed Black Friday

Pro Tip: While November offers the best overall deals, March is a hidden gem for bargain hunters looking for previous generation LG models as retailers clear inventory for new arrivals. Right now in March 2026, the LG C5 65-inch is available for as low as $1,399 (48% off MSRP) and the 77-inch C5 has dropped to around $1,641.

LG's Prime Sales Events Worth Targeting

LG TVs see their deepest discounts during specific sales events. Here are the events where I've consistently seen the most aggressive pricing:

1. Black Friday/Cyber Monday (Late November) - By far the best time to buy an LG TV with discounts ranging from 28-56% off MSRP, especially on popular OLED models. In Black Friday 2025, the 77-inch C5 dropped to $1,999 at Best Buy and the 55-inch G5 fell to $1,749.

2. Super Bowl Season (January to early February) - LG typically offers 13-27% discounts as retailers target viewers wanting to upgrade before the big game.

3. Spring Clearance (March-April) - When new models arrive, previous generations see discounts of 18-48% as retailers clear inventory. This is happening right now with C5 and G5 models.

4. Amazon Prime Day and Competing Sales (July) - While not as deep as Black Friday, you'll find solid 12-23% discounts across LG's lineup.

Insider Knowledge: LG often matches or beats competitor pricing during major sales events, but they're particularly aggressive during the March-April transition period when clearing out previous models. The spring 2026 clearance on C5 and G5 models is delivering some of the deepest discounts we've ever seen on LG OLEDs.

The LG Product Lifecycle: Model-Specific Timing

LG's premium televisions follow a distinct pricing pattern throughout their lifecycle. Understanding this can save you hundreds:

LG G-Series (Gallery/Flagship OLED)

• Release: Full MSRP ($2,499-$6,499 depending on size)
• 3-4 months: First modest discounts (7-12%)
• 6-8 months: Mid-cycle discounts (13-18%)
• Black Friday: Major discounts (25-35%)
• Post-new model announcement: Clearance pricing (27-48%)

LG C-Series (Popular OLED)

• Release: Full MSRP ($1,399-$5,299 depending on size)
• 3-4 months: First modest discounts (7-13%)
• 6-8 months: Mid-cycle discounts (15-23%)
• Black Friday: Deep discounts (30-46%)
• Post-new model announcement: Clearance pricing (40-55%)

LG B-Series (Budget OLED)

• Release: Full MSRP ($1,300-$3,000 depending on size)
• 2-3 months: First modest discounts (8-14%)
• 6-8 months: Mid-cycle discounts (15-25%)
• Black Friday: Significant discounts (25-40%)
• Post-new model announcement: Clearance pricing (35-50%)

LG QNED Series

• Release: Full MSRP ($600-$3,499 depending on model and size)
• 2-3 months: First modest discounts (11-15%)
• 5-7 months: Mid-cycle discounts (14-27%)
• Black Friday: Significant discounts (23-37%)
• Post-new model announcement: Clearance pricing (35-47%)

LG Price History Revealed: Real Data on Popular Models

Let's look at real pricing data for LG's most popular current and recent models to reveal their actual discount patterns:

LG C5 OLED (2025 Model, Now in Clearance)

• MSRP (65-inch): $2,699
• Current Street Price (65-inch): $1,399 (48% off)
• Current Street Price (77-inch): ~$1,641 (56% off MSRP of $3,699)
• Black Friday 2025 Low (77-inch): $1,999
• Best Time to Buy: Right now during spring clearance, or wait for even deeper clearance in the coming weeks

LG G5 OLED (2025 Model, Now in Clearance)

• MSRP (65-inch): $3,399
• Current Street Price (77-inch): $3,499 ($1,000 off at Best Buy)
• Black Friday 2025 Low (55-inch): $1,749
• Best Time to Buy: Now through April as retailers clear inventory for G6

LG C6 OLED (2026 Model, Just Launched)

• MSRP (42-inch): $1,399
• MSRP (55-inch): $1,999
• MSRP (65-inch): $2,699
• MSRP (77-inch C6H): $3,699
• MSRP (83-inch C6H): $5,299
• Best Time to Buy: Wait until Black Friday 2026 for first major discounts, or buy the C5 now at clearance pricing

LG G6 OLED (2026 Model, Just Launched)

• MSRP (55-inch): $2,499
• MSRP (65-inch): $3,399
• MSRP (77-inch): $4,499
• MSRP (83-inch): $6,499
• MSRP (97-inch): $24,999
• Best Time to Buy: Wait until at least July for first meaningful discounts

My Analysis: LG's C-series models typically see their best pricing in November and again when the next generation is announced. The G-series tends to hold value longer but follows similar discount patterns. Right now, the 2025 C5 and G5 models represent exceptional value as clearance prices hit all-time lows ahead of the 2026 lineup.

The LG Waiting Game: What Patience Will Save You

If you're eyeing a specific LG model, here's what waiting might save you:

• Waiting 3 months after release: 7-13% savings (modest)
• Waiting 6 months after release: 14-22% savings (substantial)
• Waiting for Black Friday after release: 25-46% savings (significant)
• Waiting for next model release: 29-55% savings (maximum)

For a $2,699 LG C6 OLED (65-inch), this translates to potential savings of:

• 3 months: $189-$351
• 6 months: $378-$594
• Black Friday: $675-$1,242
• Next model clearance (spring 2027): $783-$1,484

Is waiting worth it? For most buyers, the sweet spot is 6-9 months after release (around Black Friday) when you can enjoy the TV for a full year before the next generation arrives, while still saving 25-46%.

The 2026 LG Lineup: What's New and What It Means for Prices

LG's 2026 models bring meaningful upgrades, especially for the C-series. Here's what you need to know:

LG G6 OLED (Flagship)

• 2nd-generation Primary RGB Tandem OLED ("Hyper Radiant Color Technology")
• Up to 20% brighter peak brightness than the G5
• Half the screen reflections on 55-83 inch models thanks to new coating
• Alpha 11 Gen 3 processor (50% faster CPU, 70% faster GPU, 5.6x faster NPU)
• Sizes: 48, 55, 65, 77, 83, 97 inches (starting at $2,499)

LG C6 and C6H OLED (Mid-Range)

• The big news: the 77-inch and 83-inch C6H models finally get the upgraded Tandem WOLED panel
• C6H models get Hyper Radiant Color Technology and Brightness Booster Pro (up to 3.2x brighter)
• Smaller C6 sizes (42-65 inch) use standard WOLED panels with the Alpha 9 Gen 8 processor
• Sizes: 42, 48, 55, 65, 77 (C6H), 83 (C6H) inches (starting at $1,399)

What This Means for Pricing

• C5 and G5 (2025): Already in deep clearance. Expect prices to keep falling through April as stock dwindles.
• C6 and G6 (2026): Prices held flat versus last year's launch MSRPs. First real discounts should appear around June-July 2026. Major discounts at Black Friday 2026.
• Key insight: LG kept 2026 prices identical to 2025 launch prices despite the significant upgrades. This is great news for buyers planning to buy the new models later this year.

The LG Buying Decision Matrix

To simplify your decision, I've created this buying recommendation matrix based on your priorities:

If Your Priority Is	Best Buying Strategy	Expected Savings
Latest technology	Buy 2-3 months after release	6-13% off MSRP
Value for money	Buy previous gen after new release	29-55% off MSRP
Maximum savings	Buy during Black Friday	29-57% off MSRP
Sweet spot (features/price)	Buy mid-cycle (6-8 months after release)	13-23% off MSRP

Final Recommendations: My LG TV Buying Calendar

Based on all this data, here's my concise buying calendar for LG televisions:

• Best month overall: November (Black Friday/Cyber Monday)
• Best alternative month: March (for previous generation models)
• Worst time to buy: April-May (post-release, pre-summer sales)
• Right now (March 2026): The C5 65-inch at $1,399 and 77-inch at ~$1,641 are exceptional clearance deals
• For the new 2026 models: Wait until at least Black Friday 2026 for the C6/G6

My Expert Advice: If you're in the market for an LG OLED TV right now, you have two great options. First, grab a 2025 C5 or G5 at clearance pricing before stock runs out. The C5 remains one of the best all-around TVs you can buy, and at current prices it's a steal. Second, if you want the latest tech, the 2026 C6 and G6 are now available for pre-order at the same MSRPs as last year's models. The C6H (77-inch and 83-inch) finally brings the upgraded Tandem OLED panel to the C-series, which is a huge upgrade. But if you can wait, Black Friday 2026 will deliver serious discounts on those new models.

Remember that LG's predictable release cycle is your greatest ally in timing your purchase. By aligning your buying strategy with their product lifecycle, you can enjoy premium OLED technology without paying the premium price.