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Retailer Report Card

Costco

Costco stands out for industry-best pricing transparency (no fake sales, no inflated strikethroughs, no dynamic pricing) and a risk-free lifetime return guarantee on most items. The tradeoff is no competitor price matching and required paid membership to shop. Trust in Costco's everyday low prices is built into the business model.

A-
Overall Grade
Researched 4/16/2026
Price matching
No
Free shipping
Always
Trustpilot
1.9 / 5
BBB rating
A+
Loyalty program
Costco Membership

Return Policy

A+
Holiday extension
No
Restocking fee
None for most items
Return shipping
Free for Costco.com orders (return via Costco.com or any warehouse).
In-store returns
Yes
Receipt required
No
Final-sale categories
Cigarettes, Alcohol (where prohibited by law), Items specified as non-returnable (e.g., custom products)

Risk-Free 100% Satisfaction Guarantee — most items returnable anytime for a full refund. Exceptions: Electronics (TVs, computers, tablets, cameras, drones, smartwatches, cell phones, projectors, major appliances) must be returned within 90 days. Diamonds 1.00ct or larger must be returned within 48 hours. Membership fees are refundable at any time. Gold, silver, platinum and other precious metals are non-refundable.

Price Matching

F
Offers price matching
No
Post-purchase adjustment window
30 days
How to request
Costco.com orders: if a lower price is advertised on Costco.com within 30 days of purchase, members can request a price adjustment via Customer Service or their Order Status page.

Costco does not price match competitors. Costco's model is consistent everyday low pricing. Price adjustment is available on Costco's own price drops within 30 days.

Shipping

A+
Free shipping threshold
Always free
Standard delivery
2–5 days
Same-day delivery
Yes
Store pickup
No
International shipping
Yes

Most Costco.com orders ship free with no minimum for 2-Day Delivery items and many other categories; large/bulky items may incur shipping surcharges. Same-Day Delivery via Instacart. International shipping limited — Costco operates country-specific sites (costco.ca, costco.co.uk).

Payment Methods

Apple Pay (online)
No
Apple Pay (in-store)
Yes
Google Pay
No
PayPal
No
Buy Now, Pay Later
Affirm (select categories), Citi Flex Pay (via Costco Anywhere Visa)
Store credit card
Yes
Gift cards
Yes

Loyalty Program

B+
Program name
Costco Membership
Free to join
No
Annual cost
$65/yr
Earning rate
Executive Members earn 2% Reward (up to $1,250/year) on qualified Costco and Costco Travel purchases
Tier benefits
Gold Star ($65/year): Shop in-warehouse and online at Costco.com; one free household card, Executive ($130/year): All Gold Star benefits plus 2% Reward on qualified purchases, additional savings on Costco Services

Membership is required to shop at Costco warehouses and (generally) on Costco.com. Membership fee is 100% refundable at any time under the satisfaction guarantee.

Customer Service

Live chat
business hours (M-F 5am-8pm PT, Sat-Sun 5am-7pm PT)
Phone support
business hours; 1-800-774-2678
Email support
Yes

Pricing Transparency

A+
Fake sales frequency
low
Strikethrough honesty
accurate
Dynamic pricing used
No

Costco is famous for a 'real' pricing system: .99 = full price, .97 = buyer/corporate markdown (sale), .00/.88 = manager clearance, asterisk (*) = discontinued/final sale. Costco caps markups (~14% on outside brands, ~15% on Kirkland) and does not use strikethrough 'was/now' tags or traditional promotional sale signage. No evidence of dynamic pricing or inflated MSRPs.

Privacy & Data Practices

Sells customer data
Yes
Targeted advertising
Yes
Account required to shop
Yes
Notable data incidents
  • 2021: Payment card skimmer found on a store terminal; ~500+ customers' magnetic-stripe card data exposed. Costco offered 12 months of IDX identity protection.
  • 2023: Class action lawsuits alleged Costco used Meta Pixel on its pharmacy website, disclosing protected health information to Meta without consent, in violation of HIPAA and state/federal wiretap laws.

Third-Party Trust Ratings

Trustpilot
1.9 / 5 (2,859 reviews)
Better Business Bureau
A+
Sitejabber
2.5 / 5
Knoji
4.5 / 5
Apple App Store
4.9 / 5
Google Play
4.7 / 5

Company

Legal name
Costco Wholesale Corporation
Headquarters
Issaquah, Washington, United States
Founded
1983
Ticker
NASDAQ: COST
Annual revenue
$254.5B
Employees
333,000

Sources