Best Buy logo
Retailer Report Card

Best Buy

Best Buy excels at price matching against nearly 20 competitors and ships free over $35 with strong same-day and store-pickup options. The big concern is pricing transparency — a 2025 class action alleges fake-sale advertising on TVs and major appliances, and Best Buy openly runs dynamic pricing that varies by time and region. Trustpilot reviews skew sharply negative (1.4/5) despite a strong A+ BBB rating.

B
Overall Grade
Researched 4/15/2026
Return window
15 days
Price matching
Yes
Free shipping
$35+
Trustpilot
1.4 / 5
BBB rating
A+
Loyalty program
My Best Buy (free), My Best Buy Plus, My Best Buy Total

Return Policy

B+
Return window
15 days
Holiday extension
Yes
Restocking fee
Activatable devices $45; drones, digital cameras, and projectors 15% of item price. No restocking fee on unopened items or for purchases in AL, CO, HI, IA, MS, OH, OK, SC and where prohibited by law.
Return shipping
Free return shipping via prepaid label for online orders; in-store returns also free.
In-store returns
Yes
Receipt required
No
Final-sale categories
Prepaid cards, Gift cards, Opened consumable items (batteries, ink, 3D printer filament), Digital content, Completed services, Non-subscription digital software, Memberships, Special orders

Standard window is 15 days from receipt. My Best Buy Plus and Total members get 60 days on most products. Activatable devices are 14 days for all tiers.

Price Matching

A
Offers price matching
Yes
Competitors matched
Amazon, Walmart, Target, Costco, Sam's Club, BJ's Wholesale Club, Apple, Dell, HP, B&H Photo Video, Newegg, Crutchfield, Microcenter, Abt, Nebraska Furniture Mart, P.C. Richard, RC Willey, BrandsMart USA
Exclusions
Financing offers, Bundle offers, Subscription services, Free items, Pricing errors, Mail-in offers, Coupon offers, Limited-quantity items, Out-of-stock items, Clearance items, Open-box items, Refurbished items, Pre-owned items, Credit card offers, Gift card offers, Voice-only deals, Third-party marketplace sellers, Qualified competitors' service prices, Special daily or hourly sales, Items at qualified competitors from the Thursday before Thanksgiving through the Monday after Thanksgiving
Post-purchase adjustment window
15 days
How to request
At time of purchase: ask a Blue Shirt or customer service agent in-store, or call 1-888-BEST-BUY / chat online. For post-purchase adjustments: contact Best Buy via chat or phone for online orders, or visit the customer service desk in-store. Refund goes back to the original payment method.

My Best Buy Plus and Total members get a 60-day post-purchase price adjustment window instead of 15 days. Amazon matches require the item sold by Amazon directly, not a marketplace seller.

Shipping

A
Free shipping threshold
$35
Standard delivery
3–7 days
Same-day delivery
Yes
Store pickup
Yes
International shipping
No

Free standard shipping on orders $35+. Same-day delivery available in select ZIP codes. Store pickup available, often same-day if in stock. Ship-to-store typically 3-7 business days. Best Buy ships only to the 50 U.S. states; no international shipping.

Payment Methods

Apple Pay (online)
No
Apple Pay (in-store)
Yes
Google Pay
Yes
PayPal
Yes
Buy Now, Pay Later
Affirm, Klarna, Afterpay, Zip, Sezzle
Store credit card
Yes
Gift cards
Yes

Loyalty Program

A-
Program name
My Best Buy (free), My Best Buy Plus, My Best Buy Total
Free to join
Yes
Earning rate
Free tier earns rewards on select purchases. Best Buy credit cardholders earn 2.5 points per $1 (5% back) on qualifying Best Buy purchases.
Tier benefits
My Best Buy (free): member pricing on select items, free standard shipping with no minimum, rewards points eligibility, My Best Buy Plus ($49.99/yr): free 2-day shipping, exclusive member-only prices, 60-day return/price-match window, exclusive sale access, My Best Buy Total ($179.99/yr): all Plus benefits + 24/7 Geek Squad tech support for any device, up to 2 years of product protection on most Best Buy purchases while membership is active, 20% off Geek Squad repair labor

My Best Buy base tier is free to join. Plus is $49.99/year; Total is $179.99/year. Points are not awarded on promotional credit purchases.

Customer Service

Live chat
24/7
Phone support
7am-11pm CT daily
Email support
Yes
Avg. response time
unknown

Pricing Transparency

F
Fake sales frequency
high
Strikethrough honesty
inflated
Dynamic pricing used
Yes

Porchia et al. v. Best Buy (3:25-cv-00134, filed Jan 2025) class action alleges Best Buy has run a 'massive' fake-sale scheme since at least Feb 2023 on TVs and major appliances, advertising 'Was $X' reference prices at which items were rarely or never sold, plus phony 'limited-time' offers that never end. Best Buy's own pricing help page explicitly states prices are dynamic and can change throughout the day and vary by region/channel.

Privacy & Data Practices

Sells customer data
No
Targeted advertising
Yes
Account required to shop
No
Notable data incidents
  • 2018: Third-party [24]7.ai chat service breach (Sept 27 - Oct 12, 2017) exposed payment card data for customers who used online chat; ~576,000 accounts affected across [24]7.ai clients.
  • 2020: Best Buy warned customers of credential-stuffing account hacking attempts targeting Best Buy accounts.

Third-Party Trust Ratings

Trustpilot
1.4 / 5 (6,891 reviews)
Better Business Bureau
A+
Sitejabber
3.0 / 5
Knoji
4.5 / 5
Apple App Store
4.9 / 5
Google Play
4.7 / 5

Company

Legal name
Best Buy Co., Inc.
Headquarters
Richfield, Minnesota, U.S.
Founded
1966
Ticker
NYSE: BBY
Annual revenue
$41.5B
Employees
85,000

Sources