Up to 50% Off Baby Formula at Target!

Target is offering a buy one, get one 50% off deal on select Similac infant formulas, with prices starting at $40.49 for a 20.6oz container (regularly $54). This is a strong discount, especially considering the promotion makes the per-unit cost significantly lower when purchasing two. Similar deals are available for certain Enfamil formulas at 30% off when buying two, with prices like $56.08 for a 24oz bottle (reg. $66). Shipping is free with orders over $35 or using your Target Circle Card, making it convenient to take advantage of these offers.

While the deal is solid, especially for new parents or caregivers, it’s not the highest possible discount we've seen for infant formula, but the combined savings and promotional structure make this a good value overall. Given the popularity and time-sensitive nature of baby formula deals, this offer is worth alerting users who are watching for baby-related discounts.