iPhone 17 Pro Max 1 TB: 17.42 cm (6.9″) Display with Promotion, A19 Pro Chip, Best Battery Life in Any iPhone Ever, Pro Fusion Camera System, Center Stage Front Camera; Deep Blue
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That little button above the volume keys on your iPhone 17 Pro Max? It's way more useful than you might think. Here's how to make it do exactly what you want.

Setting It Up

  1. Go to Settings
  2. Tap Action Button
  3. Swipe through the options until you find one you like
  4. Done.

What Can It Do?

By default, it toggles Silent Mode (like the old switch used to). But you've got options:

  • Camera: Launches instantly. Great for quick shots.
  • Voice Memo: Starts recording the second you press it.
  • Flashlight: On/off with one press.
  • Focus: Turns on Do Not Disturb or whatever Focus mode you pick.
  • Translate: Opens the translation feature.
  • Magnifier: Useful for reading tiny text.
  • Visual Intelligence: The new AI camera recognition feature.
  • Shortcuts: This is where it gets interesting.

Shortcuts Are Where the Magic Happens

If you pick Shortcuts, you can make the button do basically anything. Create a Shortcut that:

  • Opens your favorite app
  • Texts your partner "On my way!"
  • Turns on your smart lights
  • Starts your workout playlist and fitness app at the same time

The possibilities are nearly endless if you're willing to tinker.

How Does It Work?

Press and hold for about a second. A quick tap does nothing, which is smart. Otherwise you'd accidentally trigger it constantly.

Recommendations

  • If you miss the mute switch: Keep it on Silent Mode
  • If you take lots of photos: Camera is a no-brainer
  • If you're always jotting down ideas: Voice Memo is clutch
  • If you're a tinkerer: Shortcuts opens up a whole world

Considering the ?

Here's our "TLDR" Review

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If you're still curious about the , here are some other answers you might find interesting:

Let me give you a straight answer as someone who thinks about photography seriously: the iPhone 17 Pro Max is a legitimate professional tool, but with caveats.

What's Actually Impressive

The 48MP telephoto camera is the game-changer. Previous iPhones had a weird jump from 1x to 5x with no usable in-between. Now you get smooth optical-quality zoom from 1x all the way to 8x. For travel, street, and documentary work, this is huge.

ProRes RAW is real. You can capture images with the full dynamic range and color information that a professional workflow demands. Edit in Lightroom, Capture One, or whatever you use. The files hold up.

Low-light finally works at telephoto. That 56% larger sensor means you can actually shoot zoomed in at night without the images turning to mush. DXOMARK ranked it #1 for nighttime photography, and that tracks with real use.

Where I'd Use It Professionally

  • Documentary projects: Small, discreet, always ready
  • Travel assignments: No bags of gear, just shoot
  • Street photography: Nobody notices a phone
  • Behind-the-scenes content: Quick, easy, immediate delivery
  • Client social media: Native quality for Instagram/TikTok
  • Backup camera: When your main gear fails or is impractical

Where I Wouldn't Rely On It

  • Studio portraiture: You need bigger sensors for that shallow depth of field and full lighting control
  • Sports/action: Rolling shutter is a real problem
  • Wildlife/extreme telephoto: 8x isn't enough for birds and wildlife
  • Critical commercial work: Clients expect "real" camera files

The Honest Truth

A lot of professional photographers I know carry the iPhone 17 Pro Max as a serious secondary camera. Some use it for entire projects when the situation calls for it. Published work? Absolutely happening.

But it's not replacing a full-frame camera system for most professional needs. It's a complement, not a replacement.

The real question: Are you a photographer who would benefit from having a capable camera that's always in your pocket? Then yes, it's worth it. Are you trying to replace your professional kit? That's a harder sell.

For $1,199 to $1,599, you're getting a device that can genuinely produce publication-quality work in the right circumstances. That's remarkable value compared to dedicated camera systems.

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If you care about video quality, the iPhone 17 Pro Max is seriously impressive. Let me tell you what you're actually getting.

The Big Headlines

4K at 120fps in Dolby Vision HDR. This is a first for smartphones. You can shoot buttery smooth slow motion in true HDR quality. It looks incredible.

ProRes RAW. For the video pros, you can record in formats that preserve every bit of detail for color grading later. This used to require dedicated cinema cameras.

All three cameras record great video. Unlike some phones where only the main camera is good for video, all three rear lenses on the iPhone 17 Pro Max produce professional-quality footage.

For Everyday Video

If you're just filming family moments, travel, or social content:

  • 4K at 60fps is probably your sweet spot. Sharp, smooth, and files aren't too massive.
  • Cinematic Mode adds that background blur effect in real-time. It's gotten way better at edge detection.
  • Action Mode handles shaky handheld footage surprisingly well.

For Content Creators

Dual Capture is genuinely useful. You can record from the front and back cameras at the same time. Great for:

  • Vlogs where you want your reaction + what you're seeing
  • Tutorials
  • Behind-the-scenes content

The front camera got a major upgrade with an 18MP sensor that has a square shape. That means you can rotate the image in editing without actually turning your phone. Clever.

For Professionals

This is where it gets serious:

  • ProRes RAW: Full flexibility for color grading
  • Apple Log 2: Preserve dynamic range like a cinema camera
  • 4K120 to external storage: No internal storage limits
  • Genlock support: Sync multiple iPhones for multi-cam shoots

Some independent filmmakers are legitimately using these phones for professional work.

The Reality Check

Storage fills up fast. ProRes at 4K60 uses about 6GB per minute. Even standard HEVC at 4K60 eats through storage quickly. The 2TB model exists for a reason.

Battery drain is real. Recording 4K120 will chew through your battery. Plan for 2-3 hours max of continuous recording.

The phone gets warm. Extended video recording generates heat. The vapor chamber helps, but don't expect to record for hours without breaks.

Bottom line: For video, this is the best smartphone you can buy.

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This depends entirely on where you buy your phone. Let me break it down.

If You're in the United States

Bad news if you want a physical SIM: US iPhones don't have one. Apple removed the SIM tray from US models starting with the iPhone 14, and the iPhone 17 Pro Max continues that trend.

What you get instead:

  • Dual eSIM support (two active lines, both electronic)
  • A slightly bigger battery (5,088mAh vs 4,823mAh internationally)

Does this matter? For most people, no. All major US carriers support eSIM, and setting up a new line takes about 5 minutes through your carrier's app or website.

If You're Outside the United States

Good news: International models have both eSIM and a physical nano-SIM slot. You can use:

  • One physical SIM + one eSIM
  • Or two eSIMs (ignore the physical tray)

This gives you more flexibility, especially if you travel frequently or use a carrier that's slow to adopt eSIM.

For Travelers

The eSIM-only setup is actually pretty convenient for travel:

  • Add a local data eSIM without removing your home SIM
  • Services like Airalo sell eSIM plans for basically any country
  • No fumbling with tiny SIM cards at the airport
  • Keep both lines active simultaneously

If you're traveling internationally with a US phone, you can have your home number active while using a local eSIM for cheap data.

Can You Get a Physical SIM Model in the US?

Technically yes, by buying an international model. But consider:

  • May not support all US carrier bands
  • Apple warranty could be complicated
  • You'll pay a premium from importers

Unless you have a very specific reason to need physical SIM support, the US eSIM-only model works fine for almost everyone.

Quick Summary

  • US buyers: eSIM only, no physical SIM option
  • International buyers: Both eSIM and physical SIM
  • Travelers: eSIM-only actually works well for international use
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