# TLDR Review: Samsung 77-Inch S90F OLED TV (2025)

*Published: 2026-02-04 | Updated: 2026-02-04 | Source: https://shopsavvy.com/reviews-tldr/samsung-77-inch-s90f-oled-tv-(2025)*

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## Product: Samsung 77-Inch S90F OLED TV (2025)
**Brand:** SAMSUNG

## Pros
- The OLED display delivers stunning picture quality with deep blacks, vibrant colors, and sharp visuals that significantly enhance movie and game experiences.
- Supports a smooth 120Hz refresh rate with Motion Xcelerator 144Hz technology, reducing eye strain and providing fluid motion.
- Equipped with four HDMI 2.1 ports, making it easy to connect multiple high-resolution devices including next-gen game consoles.
- User-friendly remote control is simple and intuitive, with a battery-free design for convenience.
- The built-in speakers provide decent sound quality that works well for everyday viewing without needing external audio.
- The TV’s thin, yet sturdy and rigid design makes wall mounting safe and easy, while also looking very sleek and modern.
- Easy to set up quickly, especially with two people, and flexible with stand or wall mount placement options.
- Samsung’s 4K AI Upscaling Pro and Samsung Vision AI help optimize picture quality for a variety of content sources.
- Access to numerous free channels built into the Tizen OS enhances entertainment value without additional subscriptions.
- Reliable performance overall when purchased directly from official sellers, ensuring good warranty and service.

## Cons
- Out of the box, the picture tends to be over-saturated and exhibits some blooming, requiring manual reduction of brightness and contrast by about 25% to achieve balanced visuals.
- The remote, while simple and battery-free, can feel under-featured and might benefit from extra buttons for power users.
- The Tizen TV operating system is functional but less preferred compared to Google TV OS, with some users finding it less intuitive initially.
- Native built-in apps are adequate but many users prefer external streaming devices like Roku for greater app selection and smoother experience.
- No physical manual included in the box; users must access it digitally via the TV or Samsung’s website.
- Audio quality, while decent, benefits greatly from external sound systems such as surround sound receivers for a more immersive experience.

## Bottom Line

The Samsung 77-Inch OLED S90F (2025) is a powerhouse for anyone craving sharp, vibrant 4K visuals with deep blacks and smooth motion, backed by a solid suite of gaming-friendly HDMI 2.1 ports and smart AI picture enhancements. While the out-of-the-box saturation needs tweaking and the Tizen OS might take some getting used to, the sleek design and dependable built-in speakers make it a great all-rounder. If you want the best out of the box with a different OS preference, you might consider exploring TVs that use Google TV instead, but for pure OLED brilliance and smooth gameplay performance, this model is a triumph.

## Pros vs Cons at a Glance

| Pros | Cons |
|------|------|
| The OLED display delivers stunning picture quality with deep blacks, vibrant colors, and sharp visuals that significantly enhance movie and game experiences. | Out of the box, the picture tends to be over-saturated and exhibits some blooming, requiring manual reduction of brightness and contrast by about 25% to achieve balanced visuals. |
| Supports a smooth 120Hz refresh rate with Motion Xcelerator 144Hz technology, reducing eye strain and providing fluid motion. | The remote, while simple and battery-free, can feel under-featured and might benefit from extra buttons for power users. |
| Equipped with four HDMI 2.1 ports, making it easy to connect multiple high-resolution devices including next-gen game consoles. | The Tizen TV operating system is functional but less preferred compared to Google TV OS, with some users finding it less intuitive initially. |
| User-friendly remote control is simple and intuitive, with a battery-free design for convenience. | Native built-in apps are adequate but many users prefer external streaming devices like Roku for greater app selection and smoother experience. |
| The built-in speakers provide decent sound quality that works well for everyday viewing without needing external audio. | No physical manual included in the box; users must access it digitally via the TV or Samsung’s website. |
| The TV’s thin, yet sturdy and rigid design makes wall mounting safe and easy, while also looking very sleek and modern. | Audio quality, while decent, benefits greatly from external sound systems such as surround sound receivers for a more immersive experience. |
| Easy to set up quickly, especially with two people, and flexible with stand or wall mount placement options. |  |
| Samsung’s 4K AI Upscaling Pro and Samsung Vision AI help optimize picture quality for a variety of content sources. |  |
| Access to numerous free channels built into the Tizen OS enhances entertainment value without additional subscriptions. |  |
| Reliable performance overall when purchased directly from official sellers, ensuring good warranty and service. |  |

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*About this review: We pulled together findings from professional and user reviews, and cross-referenced them with ShopSavvy's pricing data from thousands of retailers to give you the short version.*