# TLDR Review: PATTERN Beauty Cleansing Shampoo

*Published: 2026-02-11 | Updated: 2026-02-11 | Source: https://shopsavvy.com/reviews-tldr/pattern-beauty-cleansing-shampoo*

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## Product: PATTERN Beauty Cleansing Shampoo
**Brand:** PATTERN

## Pros
- Makes locs super soft while effectively cleaning and moisturizing.
- Has a pleasant, delicious scent that stands out and is consistently praised.
- Creates a rich lather, performing well as a clarifying shampoo without stripping hair.
- Does not dry out curls; it moisturizes dry, curly hair, especially in 3A/3B hair types.
- Helps promote longer, healthier hair growth by preventing breakage and dryness.
- Leaves hair feeling healthier, softer, and more manageable after regular use.
- Highly concentrated formula means only a small amount is needed per wash.
- Considered an essential part of a hair care routine by many users.
- High quality and worth the investment according to most reviewers.
- Shows noticeable improvement in hair condition with consistent application.

## Cons
- Some users wish there was a larger size option available.
- The shampoo occasionally may not feel as effective for certain textured hair types.
- The accompanying regular conditioner is considered average and less impressive compared to the shampoo and leave-in conditioner.
- A small portion of users felt that it did not clean hair thoroughly, leaving it feeling unclean.

## Bottom Line

If you rock curls or coils and want a shampoo that cleans without stripping moisture while nurturing your hair with matcha green tea and aloe, this PATTERN Beauty Cleansing Shampoo is a winner. It’s loved for its scent, rich lather, and ability to promote healthier hair growth with consistent use. Keep in mind, if you prefer larger product sizes or a more powerful clean for certain textures, you might want to explore other options or complement with a stronger clarifying alternative. Overall, it’s a solid investment for moisture-loving curlies who want softness and strength in one bottle.

## Pros vs Cons at a Glance

| Pros | Cons |
|------|------|
| Makes locs super soft while effectively cleaning and moisturizing. | Some users wish there was a larger size option available. |
| Has a pleasant, delicious scent that stands out and is consistently praised. | The shampoo occasionally may not feel as effective for certain textured hair types. |
| Creates a rich lather, performing well as a clarifying shampoo without stripping hair. | The accompanying regular conditioner is considered average and less impressive compared to the shampoo and leave-in conditioner. |
| Does not dry out curls; it moisturizes dry, curly hair, especially in 3A/3B hair types. | A small portion of users felt that it did not clean hair thoroughly, leaving it feeling unclean. |
| Helps promote longer, healthier hair growth by preventing breakage and dryness. |  |
| Leaves hair feeling healthier, softer, and more manageable after regular use. |  |
| Highly concentrated formula means only a small amount is needed per wash. |  |
| Considered an essential part of a hair care routine by many users. |  |
| High quality and worth the investment according to most reviewers. |  |
| Shows noticeable improvement in hair condition with consistent application. |  |

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*About this review: We pulled together findings from professional and user reviews, and cross-referenced them with ShopSavvy's pricing data from thousands of retailers to give you the short version.*