# TLDR Review: Maybelline Gel Eye Liner

*Published: 2025-03-06 | Updated: 2025-03-06 | Source: https://shopsavvy.com/reviews-tldr/maybelline-gel-eye-liner*

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## Product: Maybelline Gel Eye Liner
**Brand:** Maybelline New York

## Pros
- Easy application with soft gel and brush; requires minimal pressure.
- 150% waterproof and budge-proof, staying vibrant for long hours.
- Does not irritate the eyes like traditional pencils.
- Effortless removal without harsh scrubbing.
- Performs well on oily skin with minimal smearing by the end of the day.
- Can withstand activities like errands and cooking without losing integrity.
- Allows for layering without removing previously applied lines.
- Long-lasting formula; does not smudge, even with all-day wear.
- Perfect for creating winged eyeliner with flexible application.
- Best results achieved with an angled liner brush and setting spray for added longevity.

## Cons
- The formula has changed, now resulting in disappointing performance.
- New packaging and branding as 'Tattoo gel eyeliner' may confuse long-time users.
- Feels dry and sticky, making application difficult.
- Does not pick up well on the brush or glide smoothly on the skin.
- Fades significantly after a few hours despite being waterproof, necessitating reapplication.
- New brush design is harder to use; bends easily and cracks from frequent cleaning.
- Previous reliability and flawless looks are no longer attainable.

## Bottom Line

While the Maybelline New York Makeup Eyestudio Lasting Drama Gel Eye Liner in Blackest Black offers impressive staying power and is easy on sensitive eyes, recent changes in formulation and packaging have led to mixed reviews. Users who prefer a delicate touch might have to endure a firmer application process due to the new dry texture. If you're a fan of the original, prepare to adapt or consider exploring alternatives, especially if you seek the high standards set by brands like Bobbi Brown.

## Pros vs Cons at a Glance

| Pros | Cons |
|------|------|
| Easy application with soft gel and brush; requires minimal pressure. | The formula has changed, now resulting in disappointing performance. |
| 150% waterproof and budge-proof, staying vibrant for long hours. | New packaging and branding as 'Tattoo gel eyeliner' may confuse long-time users. |
| Does not irritate the eyes like traditional pencils. | Feels dry and sticky, making application difficult. |
| Effortless removal without harsh scrubbing. | Does not pick up well on the brush or glide smoothly on the skin. |
| Performs well on oily skin with minimal smearing by the end of the day. | Fades significantly after a few hours despite being waterproof, necessitating reapplication. |
| Can withstand activities like errands and cooking without losing integrity. | New brush design is harder to use; bends easily and cracks from frequent cleaning. |
| Allows for layering without removing previously applied lines. | Previous reliability and flawless looks are no longer attainable. |
| Long-lasting formula; does not smudge, even with all-day wear. |  |
| Perfect for creating winged eyeliner with flexible application. |  |
| Best results achieved with an angled liner brush and setting spray for added longevity. |  |

## Current Prices

| Retailer | Price | Availability |
|----------|-------|-------------|
| Amazon | $7.75  | Check |
| HealthCentralUSA.com | $9.95  | Check |
| K-Mart -> Walmart | $9.99  | Check |
| Ulta Beauty | $9.99  | Check |
| Publix Delivery | $10.99  | Check |
| CVS (photo) | $11.49  | Check |
| OliveTips.com | $15.90  | Check |
| OliveTips.com | $22.44  | Check |
| MeekDepot | $25.93  | Check |
| beautymeek.com | $25.96  | Check |
| Sanborns | $209.00  | Check |

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*About this review: We pulled together findings from professional and user reviews, and cross-referenced them with ShopSavvy's pricing data from thousands of retailers to give you the short version.*