# TLDR Review: L'Oreal Superior Preference Hair Color UL51

*Published: 2025-01-21 | Updated: 2024-12-26 | Source: https://shopsavvy.com/reviews-tldr/loreal-superior-preference-hair-color-ul51*

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## Verdict

If you loved the original L'Oreal Paris Superior Preference for its multidimensional color and brassiness reduction, the new formulation might leave you disappointed. While it offers some initial tone corrections, the drawbacks like unpleasant smells, harsh effects on hair, and difficulties in application are significant. Consider exploring alternatives if you prioritize a gentle, long-lasting color with reliable gray coverage.

**Top pro:** The product claims to minimize red and orange tones, addressing common issues with other hair dyes.
**Top con:** Inferior new formulation compared to the original, with undesirable color outcomes.

## Product: L'Oreal Superior Preference Hair Color UL51
[Compare prices and price history on ShopSavvy](https://shopsavvy.com/products/loreal-superior-preference-hair-color-ul51)

## Pros
- The product claims to minimize red and orange tones, addressing common issues with other hair dyes.
- Initial results show a reduction in unwanted tones, although some remain.
- Hair feels silky after use.
- Conditioner quality is good and a positive aspect of the product.
- May serve as an alternative to frequent salon visits for hair color maintenance.

## Cons
- Inferior new formulation compared to the original, with undesirable color outcomes.
- The color appears translucent and reddish, not matching the expected ash brown tone.
- Strong chemical smell during processing that is unpleasant.
- Experiences of burning sensations on the scalp were reported.
- Flat color result with undesirable purplish-blue tinge, leading to hair feeling dry and damaged.
- The formula is runny and difficult to apply, affecting the overall experience.
- Issues with covering gray hair effectively and unexpected color tones like strawberry blonde.
- Noticeable hair fallout post-use suggests the formula may be harsh.
- Many long-time customers express dissatisfaction with changes, indicating loyalty loss.

## Pros vs Cons at a Glance

| Pros | Cons |
|------|------|
| The product claims to minimize red and orange tones, addressing common issues with other hair dyes. | Inferior new formulation compared to the original, with undesirable color outcomes. |
| Initial results show a reduction in unwanted tones, although some remain. | The color appears translucent and reddish, not matching the expected ash brown tone. |
| Hair feels silky after use. | Strong chemical smell during processing that is unpleasant. |
| Conditioner quality is good and a positive aspect of the product. | Experiences of burning sensations on the scalp were reported. |
| May serve as an alternative to frequent salon visits for hair color maintenance. | Flat color result with undesirable purplish-blue tinge, leading to hair feeling dry and damaged. |
|  | The formula is runny and difficult to apply, affecting the overall experience. |
|  | Issues with covering gray hair effectively and unexpected color tones like strawberry blonde. |
|  | Noticeable hair fallout post-use suggests the formula may be harsh. |
|  | Many long-time customers express dissatisfaction with changes, indicating loyalty loss. |

## Last Seen Prices

*Each price is the last one ShopSavvy observed, on 2024-12-26; it may have changed since.*

| Retailer | Price | Availability | Last seen |
|----------|-------|-------------|-----------|
| [Amazon](https://shopsavvy.com/api/redirect/products/c6b0d023-2472-47d1-858e-71d05cd22697/offers/b66ffe9f-d9bf-8c21-1a5c-56a789307a33?source=shopsavvy&medium=article-review-tldr) | $11.67  | In Stock | 2024-12-26 (may have changed) |

[See every retailer and the full price history on ShopSavvy](https://shopsavvy.com/products/loreal-superior-preference-hair-color-ul51)

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*About this review: it summarizes the professional reviews and customer ratings ShopSavvy collected for this product, alongside prices from ShopSavvy's price data (each price shows when it was last seen).*

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