# TLDR Review: LG 77-Inch OLED B4 TV

*Published: 2024-09-17 | Updated: 2024-12-02 | Source: https://shopsavvy.com/reviews-tldr/lg-77-inch-oled-b4-tv*

---

## Verdict

The LG 77-Inch Class OLED B4 Series Smart TV offers astonishing picture quality and user-friendly features that make it an excellent option for both entertainment and gaming. While its upscaling capabilities may not be the best, the overall performance and ease of navigation make it a compelling choice. If you're looking for slightly more advanced features like better upscaling, consider checking out the LG C3 Series as well.

**Top pro:** Astonishing picture quality, praised by 30% of reviews.
**Top con:** Poor upscaling, which affects the quality of non-4K content.

## Product: LG 77-Inch OLED B4 TV
**Brand:** LG
[Compare prices and price history on ShopSavvy](https://shopsavvy.com/products/lg-77-inch-oled-b4-tv)

## Pros
- Astonishing picture quality, praised by 30% of reviews.
- Light for its size, noted by 20% of users, making it easy to mount and move.
- Good motion smoothing, enhancing fast-paced content.
- User-friendly features, enjoyed by 20% of reviewers.
- Easy to navigate interface, as mentioned by 20% of users.
- Good sound quality, ensuring an immersive audio experience.

## Cons
- Poor upscaling, which affects the quality of non-4K content.
- The screen is very thin, which could lead to concerns about durability.
- Disappointing user interface for some users, as mentioned by 10% of reviews.

## Pros vs Cons at a Glance

| Pros | Cons |
|------|------|
| Astonishing picture quality, praised by 30% of reviews. | Poor upscaling, which affects the quality of non-4K content. |
| Light for its size, noted by 20% of users, making it easy to mount and move. | The screen is very thin, which could lead to concerns about durability. |
| Good motion smoothing, enhancing fast-paced content. | Disappointing user interface for some users, as mentioned by 10% of reviews. |
| User-friendly features, enjoyed by 20% of reviewers. |  |
| Easy to navigate interface, as mentioned by 20% of users. |  |
| Good sound quality, ensuring an immersive audio experience. |  |

---

*About this review: it summarizes the professional reviews and customer ratings ShopSavvy collected for this product, alongside prices from ShopSavvy's price data (each price shows when it was last seen).*

*Machine-readable access: append `.md` to any ShopSavvy URL, or send `Accept: text/markdown`, to get this page as Markdown. For the same catalogue as structured JSON — product lookup by barcode/ASIN/URL, live prices across retailers, and price history — see ShopSavvy's MCP server at https://shopsavvy.com/agents and the Data API at https://shopsavvy.com/data.*