# TLDR Review: It's a 10 Miracle Shampoo

*Published: 2026-05-25 | Updated: 2026-05-25 | Source: https://shopsavvy.com/reviews-tldr/its-a-10-miracle-shampoo*

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## Product: It's a 10 Miracle Shampoo
**Brand:** It's a 10

## Pros
- Effectively improves hair health and manages dry, frizzy ends after just one use
- Leaves hair feeling soft, smooth, shiny, and more manageable
- Keratin content helps maintain straightness and protects from heat and humidity
- Gets rid of dryness, flakes, and improves scalp health, making hair look vibrant
- Easy to incorporate into regular routine, especially for long or thick hair
- Provides salon-quality results at home with noticeable improvements in softness and shine
- Small amount of product goes a long way, making it economical to use
- Suitable for repairing damage caused by heat styling and chemical treatments
- Pleasant scent and well-packaged for secure delivery
- Online shopping can offer better deals and discounts

## Cons
- Ends can become slightly fly-away or unmanageable if not used with proper conditioning
- Not as effective as some professional keratin sets according to some reviews
- Better suited for frizzy or damaged hair rather than perfectly healthy hair
- Results may vary if not combined with a conditioning routine that retains moisture
- Some users felt it could weigh down very thick or long hair if overused

## Bottom Line

This keratin shampoo plus treatment from *it's a 10* is a solid choice for those seeking softer, shinier, and more manageable hair, especially if your hair is frizzy or damaged. Its keratin infusion helps protect and maintain straightened styles, offering salon-like results at home. However, for extremely thick or unmanageable hair, pairing it with a rich conditioner or exploring dedicated keratin treatments may yield better results. Those prioritizing moisture retention should consider incorporating additional conditioning routines to prevent fly-aways.

## Pros vs Cons at a Glance

| Pros | Cons |
|------|------|
| Effectively improves hair health and manages dry, frizzy ends after just one use | Ends can become slightly fly-away or unmanageable if not used with proper conditioning |
| Leaves hair feeling soft, smooth, shiny, and more manageable | Not as effective as some professional keratin sets according to some reviews |
| Keratin content helps maintain straightness and protects from heat and humidity | Better suited for frizzy or damaged hair rather than perfectly healthy hair |
| Gets rid of dryness, flakes, and improves scalp health, making hair look vibrant | Results may vary if not combined with a conditioning routine that retains moisture |
| Easy to incorporate into regular routine, especially for long or thick hair | Some users felt it could weigh down very thick or long hair if overused |
| Provides salon-quality results at home with noticeable improvements in softness and shine |  |
| Small amount of product goes a long way, making it economical to use |  |
| Suitable for repairing damage caused by heat styling and chemical treatments |  |
| Pleasant scent and well-packaged for secure delivery |  |
| Online shopping can offer better deals and discounts |  |

## Current Prices

| Retailer | Price | Availability |
|----------|-------|-------------|
| Belk.com | $20.00  | In Stock |
| Walmart | $20.39  | In Stock |
| Discount Beauty | $20.99  | In Stock |
| Pasteur Pharmacy | $22.89  | In Stock |
| Cosmetics Now USA | $22.95  | In Stock |
| Zulily | $22.99  | In Stock |
| Skin Beauty | $23.36  | In Stock |
| Pro Beauty Store | $23.99  | In Stock |
| Saks Fifth Avenue OFF 5TH | $23.99  | In Stock |
| Target | $23.99  | In Stock |
| TradeSecrets.ca | $24.11  | In Stock |
| Instacart | $24.59  | In Stock |
| NewCo Beauty | $24.99  | In Stock |
| Sally Beauty UK | $24.99  | In Stock |
| Beauty Brands | $25.00  | In Stock |
| Macy's | $25.00  | In Stock |
| Cony Fur | $25.30  | In Stock |
| coscora | $25.70  | In Stock |
| Total Beauty Experience | $25.99  | In Stock |
| Cosmetics Now Canada | $26.95  | In Stock |

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*About this review: We pulled together findings from professional and user reviews, and cross-referenced them with ShopSavvy's pricing data from thousands of retailers to give you the short version.*