# TLDR Review: I Can't Believe It's Not Butter Original Spread

*Published: 2024-09-03 | Updated: 2024-12-16 | Source: https://shopsavvy.com/reviews-tldr/i-cant-believe-its-not-butter-original-spread*

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## Product: I Can't Believe It's Not B
**Brand:** I Can't Believe It's Not Butter!

## Pros
- Delivers on taste and texture, making it a reliable butter substitute.
- Marketed as a healthier alternative with less saturated fat than traditional butter.
- Impressive flavor profile that closely resembles real butter without the heaviness.
- Smooth texture makes it easy to spread on toast and suitable for baking or cooking.
- Melts nicely and integrates well into recipes, adding a satisfying richness.

## Cons
- Excessive plastic packaging is disappointing and a concern for environmental waste.
- Recent experiences suggest higher water content, negatively affecting dish quality.
- Noticed a strange and sour taste, with some reports of chemical-like flavor in recent batches.
- Some users observed a change in flavor and consistency, diminishing its real butter resemblance.
- Mold found under the inner plastic covering indicates quality control issues.
- The cost is considered high compared to its perceived quality, with some preferring actual butter.

## Bottom Line

"I Can't Believe It's Not Butter" Original Spread provides a smooth, buttery flavor and healthier alternative to traditional butter, but recent reports of quality issues and environmental concerns need addressing. If consistent taste and eco-friendlier packaging are priorities, you might want to consider actual butter or other substitutes.

## Pros vs Cons at a Glance

| Pros | Cons |
|------|------|
| Delivers on taste and texture, making it a reliable butter substitute. | Excessive plastic packaging is disappointing and a concern for environmental waste. |
| Marketed as a healthier alternative with less saturated fat than traditional butter. | Recent experiences suggest higher water content, negatively affecting dish quality. |
| Impressive flavor profile that closely resembles real butter without the heaviness. | Noticed a strange and sour taste, with some reports of chemical-like flavor in recent batches. |
| Smooth texture makes it easy to spread on toast and suitable for baking or cooking. | Some users observed a change in flavor and consistency, diminishing its real butter resemblance. |
| Melts nicely and integrates well into recipes, adding a satisfying richness. | Mold found under the inner plastic covering indicates quality control issues. |
|  | The cost is considered high compared to its perceived quality, with some preferring actual butter. |

## Current Prices

| Retailer | Price | Availability |
|----------|-------|-------------|
| Raley's Dev | $9.98  | Check |
| hilitefreshmarket.com | $10.65  | Check |
| Mercato.com | $10.89  | Check |
| Uber Eats | $11.48  | Check |
| Instacart | $11.49  | Check |

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*About this review: We pulled together findings from professional and user reviews, and cross-referenced them with ShopSavvy's pricing data from thousands of retailers to give you the short version.*