# TLDR Review: Gold Standard Whey Protein, Vanilla Ice Cream, 10 lb

*Published: 2025-06-15 | Updated: 2025-07-18 | Source: https://shopsavvy.com/reviews-tldr/gold-standard-whey-protein-vanilla-ice-cream-10-lb*

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## Product: Gold Standard Whey Protein, Vanilla Ice Cream, 10 lb
**Brand:** Optimum Nutrition

## Pros
- Easily mixes into various drinks without clumping.
- Offers 24 grams of protein per serving, perfect for muscle recovery.
- Versatile use, can be added to smoothies, yogurts, or recipes like protein-filled treats.
- Light texture that avoids bloating commonly associated with protein powders.
- Features a low sugar content (less than a gram) and low sodium (130mg) per serving.
- Provides a good value for money with 58 servings per container.
- Trusted brand with a reputation for quality.

## Cons
- Recent batches excessively sweet due to the use of Sucralose.
- Some users find the sweetness ruins the intended taste and prefer no artificial sweeteners.
- Taste can be undesirable when mixed with water, described as watery and similar to cold cocoa.
- Servings size is confusing with 'about' 30.4g implying a full scoop, which provides 24g of protein.
- Critics argue the addition of Sucralose compromises the product's integrity.

## Bottom Line

The OPTIMUM NUTRITION GOLD STANDARD 100% Whey Protein Powder, Vanilla Ice Cream, is a trusted and effective choice for those seeking a high-quality protein source without the bloat. Though recent formulations have been criticized for excessive sweetness due to Sucralose, its versatility and light texture are standout features. Ideal for those who mix it into various drinks or recipes, it offers great value with 58 servings and solid protein content. However, traditionalists who value clean labeling might want to explore options with fewer artificial extras.

## Pros vs Cons at a Glance

| Pros | Cons |
|------|------|
| Easily mixes into various drinks without clumping. | Recent batches excessively sweet due to the use of Sucralose. |
| Offers 24 grams of protein per serving, perfect for muscle recovery. | Some users find the sweetness ruins the intended taste and prefer no artificial sweeteners. |
| Versatile use, can be added to smoothies, yogurts, or recipes like protein-filled treats. | Taste can be undesirable when mixed with water, described as watery and similar to cold cocoa. |
| Light texture that avoids bloating commonly associated with protein powders. | Servings size is confusing with 'about' 30.4g implying a full scoop, which provides 24g of protein. |
| Features a low sugar content (less than a gram) and low sodium (130mg) per serving. | Critics argue the addition of Sucralose compromises the product's integrity. |
| Provides a good value for money with 58 servings per container. |  |
| Trusted brand with a reputation for quality. |  |

## Current Prices

| Retailer | Price | Availability |
|----------|-------|-------------|
| Target | $79.99  | In Stock |

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*About this review: We pulled together findings from professional and user reviews, and cross-referenced them with ShopSavvy's pricing data from thousands of retailers to give you the short version.*