# Sony BRAVIA K-65XR70 TV (2024)

*Published: 2026-03-26 | Updated: 2026-03-26 | Source: https://shopsavvy.com/products/sony-bravia-k-65xr70-tv-(2024)*

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**Brand:** Sony
**Price Range:** $1599.99 across 6 retailers

## Price History

- Lowest new price we recorded at major retailers (Amazon, Walmart, Best Buy, Target, The Home Depot and Lowes) in the last 90 days: $1,599.99 at Best Buy on Jul 20, 2026.
- Range over the last 12 months: $999.99 (retailers/amazon, Dec 15, 2025) to $1,699.99 (retailers/amazon, May 11, 2026).
- Based on 44 recorded prices since Nov 10, 2025 for offers sold by these retailers themselves (not marketplace sellers). Summary as of Oct 14, 2026.

## Pros
- The picture quality is bright, vibrant, and impressively detailed, making it perfect for well-lit rooms and 4K movie enthusiasts.
- Mini LED QLED technology offers excellent contrast, shadow detail, and color accuracy, outperforming many older models and rivaling some high-end OLED TVs.
- The TV’s upscaling abilities significantly improve the look of older 1080p content on its crisp 4K display.
- Built-in apps and Google TV OS run smoothly, minimizing the need for additional streaming devices thanks to fast processing and seamless smart functionality.
- HDMI 2.1 ports with 120Hz refresh rate support and eARC make it a solid choice for gamers using devices like Xbox Series X and for high-end audio setups.
- The ATSC 3.0 tuner enhances over-the-air channel reception, delivering a more stable and higher-quality OTA experience.
- Flexible smart TV setup options allow users to customize or simplify the interface, avoiding interruptions during live TV.
- Thoughtful engineering includes adjustable TV legs, convenient input placement, and robust build quality ensuring longevity.
- The picture presets, like Cinema mode and Netflix calibrated mode, work well out of the box, providing excellent picture tuning without much fuss.
- Ethernet connection capability supports faster, more stable streaming and gaming performance.

## Cons
- Viewing angles are limited to about a 30-degree arc; picture quality noticeably degrades when watching off-center.
- The screen is not anti-reflective, making reflections a potential distraction depending on lighting and room placement.
- The included remote control is small, lacks backlighting, and feels less user-friendly compared to competitor remotes; menu navigation is less intuitive.
- Setup can be cumbersome due to the TV's weight and stand assembly, often requiring two people.
- Sound quality is okay but fairly basic; adding a soundbar is recommended to get the best audio experience, though occasional audio lag may occur when switching outputs.
- The ambient light sensor, while helpful for automatic brightness adjustments, can be distracting unless disabled.
- Some users find they need to manually reduce brightness for comfortable viewing as presets can be overly bright by default.

## Specifications

| Attribute | Value |
|-----------|-------|
| model | K-65XR70 |
| mpn | K65XR70 |
| barcode | 04548736160507 |
| sku | 027242930025 |
| dimensionsUnit | inches |
| weight | 62.4 |
| color | black |
| brand | Sony |
| manufacturer | Sony |
| screenSize | 65 |
| resolution | 4K Ultra HD |
| type | Mini LED QLED |
| year | 2024 |
| atscVersion | 3.0 |
| remoteType | non-backlit |
| setupEase | two-person job |
| packageContents | Power Cable, Remote Control, Stand, Manuals |
| Display Technology | Mini LED |

## About This Product

Designed to bring the cinema experience into your home with superior picture quality and immersive sound. Captivating brightness and beautifully accurate color reveal extraordinary depth and detail in every scene. Combined with enhanced theater-like sound, get a truly thrilling entertainment experience at home.

## Last Seen Prices

| Retailer | Price | Availability | Last seen | Store's standard terms |
|----------|-------|-------------|-----------|------------------------|
| [retailers/projectorscreen](https://shopsavvy.com/api/redirect/products/a5213a4b-453e-c11a-4316-edabc0f514cf/offers/60f0d0d2-b43b-150a-a4e4-c8d286ff5a82?source=shopsavvy&medium=product-page) | $1599.99  | In Stock | 2026-03-20 (may have changed) |  |
| [retailers/bestbuy](https://shopsavvy.com/api/redirect/products/a5213a4b-453e-c11a-4316-edabc0f514cf/offers/a0d38ead-8ab7-4ef4-cf84-1fa35699e039?source=shopsavvy&medium=product-page) | $1599.99  | In Stock | 2026-03-26 (may have changed) | 15-day returns (in store too) · free return shipping · free shipping on $35+ |

*Store terms are each retailer's standard return and shipping policy from ShopSavvy's retailer research; some products and categories differ, so check with the store before buying.*

[See every retailer and the full price history on ShopSavvy](https://shopsavvy.com/products/sony-bravia-k-65xr70-tv-%282024%29)

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*About this page: ShopSavvy compares prices across thousands of retailers, aggregates expert and user reviews, and tracks price history to help you make informed buying decisions. Prices are collected from retailer listings; the Current Prices table shows the date each price was last seen.*

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