# Sony Bravia 7 II 55-Inch 4K TV

*Published: 2026-10-29 | Updated: 2026-10-29 | Source: https://shopsavvy.com/products/sony-bravia-7-ii-55-inch-4k-tv*

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**Brand:** Sony
**Price Range:** $1399.99 - $1699.99 across 5 retailers

## Price History

**Verdict:** The lowest current offer at these retailers, $1,399.99 at Amazon, is 28% above its 90-day low.

- Lowest new price we recorded at major retailers (Amazon, Walmart, Best Buy, Target, The Home Depot and Lowes) in the last 90 days: $1,098.00 at Walmart on Oct 29, 2026.
- Range over the last 12 months: $1,098.00 (Walmart, Oct 29, 2026) to $1,699.99 (Best Buy, Oct 20, 2026).
- Based on 5 recorded prices since Sep 12, 2026 for offers sold by these retailers themselves (not marketplace sellers). Summary as of Oct 31, 2026.

## Pros
- Exceptional picture quality with vivid, lifelike colors, sharp 4K clarity, and impressive brightness.
- True RGB technology delivers an unusually broad and brilliant color range, especially with HDR content.
- Deep, convincing blacks with minimal noticeable blooming provide strong contrast.
- Performs especially well in bright rooms and offers multiple picture modes with extensive color customization.
- Avoids OLED-style burn-in concerns, making it suitable for frequent gaming or static content.
- Supports 4K at 120Hz with Game Mode and VRR, including Xbox Series X gaming.
- Setup, controls, Wi-Fi, and device connections are generally straightforward.
- Bluetooth pairing works well with compatible soundbars and subwoofers.

## Cons
- Can be excessively bright in dark rooms, particularly in Professional mode, so calibration may be needed.
- Built-in audio is only adequate, and clear listening may require relatively high volume.
- Lacks an optical audio output, which may be inconvenient for older wired sound systems.

## Specifications

| Attribute | Value |
|-----------|-------|
| UPC | 027242935488 |
| ASIN | B0H3DZGCNN |
| Size | 55 inches |
| Brand | Sony |
| Model Year | 2026 |
| Resolution | 4K |
| Unit Count | 1 Count |
| Audio Input | HDMI, USB |
| Item Weight | 21.4 kg |
| Screen Size | 55 inches |
| Aspect Ratio | 16:9 |
| Manufacturer | Sony |
| Model Number | K-55XR70M2 |
| Model Series | BRAVIA 7 II |
|      Brand    |     Sony    |
| Mounting Type | Table Mount |
| Signal Format | HDMI, USB, ATSC 3.0 |
| Control Method | Remote, Voice |
| Mfr Part Number | K-55XR70M2 |

## About This Product

       
                       Experience television reimagined with the Sony BRAVIA 7 II 55 inch True RGB 4K HDR Google TV with Gemini model K55XR70M2. This TV uses groundbreaking True RGB technology with individually controlled red green and blue LEDs and a real time sensing function that detects LED operating efficiency to consistently reproduce color tones with high fidelity and stunning brightness. The Cognitive Processor XR analyzes scenes the way the human eye does resulting in pictures with remarkable depth clarity and dimension. Studio Calibrated modes help deliver pictures that stay faithful from studio to screen across your favorite streaming platforms. This model supports the rigorous standards of Dolby Vision and Dolby Atmos for an immersive viewing experience and content is upscaled to 5.1.2 channel surround sound for movies and shows that were not originally mixed for it. Powered by Google TV with Gemini you get access to over 10000 apps and games Apple AirPlay 2 Google ...

## Last Seen Prices

| Retailer | Price | Availability | Last seen | Store's standard terms |
|----------|-------|-------------|-----------|------------------------|
| [Amazon](https://shopsavvy.com/api/redirect/products/772017ae-a5ce-4612-9f21-8bd75bf6b6f8/offers/bk-48d261699864d442db001a608ab2ca65?source=shopsavvy&medium=product-page) | $1399.99  | In Stock | 2026-10-29 | 30-day returns (in store too) |
| [abt](https://shopsavvy.com/api/redirect/products/772017ae-a5ce-4612-9f21-8bd75bf6b6f8/offers/bk-67c39dd63f60c50247e86d67ec65dd4b?source=shopsavvy&medium=product-page) | $1698.00  | In Stock | 2026-10-29 | 30-day returns (in store too) |
| [videoandaudiocenter](https://shopsavvy.com/api/redirect/products/772017ae-a5ce-4612-9f21-8bd75bf6b6f8/offers/bk-39ca621795b1ae47534a455115c8d51e?source=shopsavvy&medium=product-page) | $1698.00  | In Stock | 2026-10-29 |  |
| [Best Buy](https://shopsavvy.com/api/redirect/products/772017ae-a5ce-4612-9f21-8bd75bf6b6f8/offers/bk-1510f5bcee6b28e69a467a2991a0fc0c?source=shopsavvy&medium=product-page) | $1699.99  | In Stock | 2026-10-29 | 15-day returns (in store too) · free return shipping · free shipping on $35+ |
| [P.C. Richard & Son](https://shopsavvy.com/api/redirect/products/772017ae-a5ce-4612-9f21-8bd75bf6b6f8/offers/bk-4d77c0e3f198407681e13ebf3cacfac7?source=shopsavvy&medium=product-page) | $1699.99  | In Stock | 2026-10-29 |  |

*Store terms are each retailer's standard return and shipping policy from ShopSavvy's retailer research; some products and categories differ, so check with the store before buying.*

[See every retailer and the full price history on ShopSavvy](https://shopsavvy.com/products/sony-bravia-7-ii-55-inch-4k-tv)

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