# L'Oreal Superior Preference Hair Color UL51

*Published: 2025-01-21 | Updated: 2024-12-26 | Source: https://shopsavvy.com/products/loreal-superior-preference-hair-color-ul51*

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**Price Range:** $11.67 across 1 retailers

## Pros
- The product claims to minimize red and orange tones, addressing common issues with other hair dyes.
- Initial results show a reduction in unwanted tones, although some remain.
- Hair feels silky after use.
- Conditioner quality is good and a positive aspect of the product.
- May serve as an alternative to frequent salon visits for hair color maintenance.

## Cons
- Inferior new formulation compared to the original, with undesirable color outcomes.
- The color appears translucent and reddish, not matching the expected ash brown tone.
- Strong chemical smell during processing that is unpleasant.
- Experiences of burning sensations on the scalp were reported.
- Flat color result with undesirable purplish-blue tinge, leading to hair feeling dry and damaged.
- The formula is runny and difficult to apply, affecting the overall experience.
- Issues with covering gray hair effectively and unexpected color tones like strawberry blonde.
- Noticeable hair fallout post-use suggests the formula may be harsh.
- Many long-time customers express dissatisfaction with changes, indicating loyalty loss.

## Specifications

| Attribute | Value |
|-----------|-------|
| productName | L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 2, Hair Dye |
| model | UL51 |
| brand | L'Oreal Paris |
| formulation | Permanent Hair Color |
| packaging | Pack of 2 |
| color | Hi-Lift Natural Brown |
| ingredientChange | Yes, new formulation |
| productTexture | Runny |
| productConditionerQuality | Good conditioner |

## About This Product

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

## Last Seen Prices

| Retailer | Price | Availability | Last seen | Store's standard terms |
|----------|-------|-------------|-----------|------------------------|
| [Amazon](https://shopsavvy.com/api/redirect/products/c6b0d023-2472-47d1-858e-71d05cd22697/offers/b66ffe9f-d9bf-8c21-1a5c-56a789307a33?source=shopsavvy&medium=product-page) | $11.67  | In Stock | 2024-12-26 (may have changed) | 30-day returns (in store too) |

*Store terms are each retailer's standard return and shipping policy from ShopSavvy's retailer research; some products and categories differ, so check with the store before buying.*

[See every retailer and the full price history on ShopSavvy](https://shopsavvy.com/products/loreal-superior-preference-hair-color-ul51)

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