# 🌟 What is the brightness level like on the Sony X90L?

*Published: 2024-06-13 | Updated: 2024-08-16 | Source: https://shopsavvy.com/answers/what-is-the-brightness-level-like-on-the-sony-x90l*

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## Product: Sony X90L 65 Inch TV
**Brand:** ‎Sony

The brightness on the **Sony X90L** is pretty impressive. According to the manufacturer's product description, it uses **Full Array LED technology**, which means the light is spread evenly across the screen. This tech makes for vibrant colors, deep blacks, and a noticeable boost in brightness, especially when watching HDR content like [**Dolby Vision**](https://www.shopsavvy.com/redirect?url=https%3A%2F%2Fwww.amazon.com%2Fs%3Fk%3Ddolby%2Bvision%26tag%3Dssw.ans.tx-1-20) movies or high-def TV shows. 

Our research shows that people generally feel the brightness level really enhances their viewing experience, especially if you're in a bright room or watching during the day.

The TV also has a **Cognitive Processor XR** that optimizes picture quality in real-time. So, each scene is as bright and vivid as it's supposed to be. Gamers will love that it supports **low input lag and HDMI 2.1 for 4K at 120Hz**, making gameplay super smooth. There are also exclusive game modes to get the most out of your games.

On the flip side, some folks have mentioned issues with Wi-Fi and Bluetooth connectivity, like occasional dropouts. The built-in speakers are alright for everyday use, but if you're really into high-quality audio, you might want to add a [soundbar](https://www.shopsavvy.com/redirect?url=https%3A%2F%2Fwww.amazon.com%2Fs%3Fk%3Dsoundbar%26tag%3Dssw.ans.tx-1-20). 

Also worth mentioning: the TV's brightness and colors fade a bit if you're watching from the side, so it's best viewed straight on.

Overall, the **Sony X90L** has fantastic brightness and picture quality, whether you're into movies or gaming. Just be ready for a bit of tweaking to get everything just right.

## Current Prices

| Retailer | Price | Availability |
|----------|-------|-------------|
| Amazon | $848.00  | Check |
| Empire Of Electronics | $857.04  | Check |
| Abt Electronics & Appliances | $898.00  | Check |
| B&H Photo-Video-Audio | $898.00  | Check |
| Electronic Express | $898.00  | Check |
| NFM | $898.00  | Check |
| PC Richard & Son | $898.00  | Check |
| Best Buy | $899.99  | Check |
| Enervee CA | $899.99  | Check |
| Macy's | $1048.00  | Check |
| World Wide Stereo | $1048.00  | Check |
| Audio Advice | $1198.00  | Check |
| Crutchfield | $1198.00  | Check |
| Curacao | $1199.99  | Check |
| Jetson's Appliance | $1199.99  | Check |
| Target | $1199.99  | Check |
| CDW | $1211.00  | Check |

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*Where this comes from: This answer is based on ShopSavvy's product database, real-time pricing from thousands of retailers, and analysis of user reviews to give you a well-rounded picture.*