# What is the iPhone 17 Pro price and where can I buy it?

> Expert guide to iPhone 17 Pro pricing and purchase options

*Published: 2026-01-28 | Updated: 2026-01-28 | Source: https://shopsavvy.com/answers/what-is-iphone-17-pro-price-and-where-to-buy*

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## Product: iPhone 17 Pro
**Brand:** Apple

The iPhone 17 Pro starts at $1,099 for the 256GB model, marking the first time an iPhone Pro has launched above $1,000.

## Pricing

| Storage | iPhone 17 Pro | iPhone 17 Pro Max |
|---------|---------------|-------------------|
| 256GB | $1,099 | $1,199 |
| 512GB | $1,299 | $1,399 |
| 1TB | $1,499 | $1,599 |
| 2TB | — | $1,799 |

## Purchase Options

### Apple Direct
**Apple.com and Apple Stores** offer:
- Complete color and storage selection
- Trade-in program with instant credit
- 0% APR financing via Apple Card
- AppleCare+ at time of purchase

### Major Carriers
**AT&T, T-Mobile, and Verizon** frequently provide:
- Trade-in credits of $400-800
- Bill credits for new line additions
- Device payment plans (24-36 months)
- Switcher promotions for new customers

Note: Carrier promotions typically require long-term payment plan commitment.

### Third-Party Retailers
- **Best Buy**: Often includes gift cards or accessory bundles
- **Amazon**: Fast shipping, occasional price reductions
- **Walmart**: Competitive pricing with in-store pickup
- **Costco**: Member-exclusive pricing and bundle deals

## Finding the Best Deal

**Carrier promotions** offer the largest discounts when:
- Trading in an eligible device
- Adding a new line to your plan
- Switching from a competitor

These can reduce effective cost to $200-500 via bill credits spread over 24-36 months.

**Unlocked purchases** from Apple or Amazon provide flexibility without carrier commitment, though at full retail price.

## Availability

The iPhone 17 Pro is currently available in:
- Cosmic Orange
- Deep Blue
- Silver

Most configurations ship within 1-2 weeks. Popular storage and color combinations may experience slightly longer delivery times.

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*Where this comes from: This answer is based on ShopSavvy's product database, real-time pricing from thousands of retailers, and analysis of user reviews to give you a well-rounded picture.*